War and marketing have many similarities.

Don’t be in a rush to get big. Be in a rush to have a great product.

A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.

The only way to win is to learn faster than anyone else.

The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.

Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.

A brand should strive to own a word in the mind of the consumer.

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.

The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.

A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.

Happiness held is the beginning

To Be Trained Is To Accomplish The Discovered Goal

School systems now routinely have more administrators than classroom teachers. They have armies of counselors and therapists and nutritionists and 'multi-cultural learning facilitators.'

When I really need it, talking is the best way to deal with emotional pain.

I mean, if we said right now, there's somebody in the next room who's dying, let's all go save their life, you know, everybody would just get up immediately and go get involved in that.

By the way, Marilyn Monroe was a size 14.

Fishing makes us less the hostages to the horrors of making a living.

The Lord's supper is memorative, and so it has the nature and use of a pledge or token of love, left by a dying to a dear surviving friend.

I'm scared of watching a TV show about vampires. I can't fall asleep.

I'm from South Jersey: The idea of eating a roll with olive oil and anchovies or some kind of sardine and drinking mint tea definitely comes from reading Paul Bowles.