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Clayton Christensen Quotes: Watching how customers actually use a product provides much more reliable information than can be gleaned from a verbal interview or a focus group.
         

Watching how customers actually use a product provides much more reliable information than can be gleaned from a verbal interview or a focus group.


Clayton Christensen
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Other quotes of Clayton Christensen


The path I am trying so hard to follow is in fact the one that God my Father and His Son Jesus Christ want me to pursue. It has brought me deep happiness.

The path I am trying so hard to follow is in fact the one that God my Father and His Son Jesus Christ want me to pursue. It has brought me deep happiness.



Think about the metric by which your life will be judged, and make a resolution to live every day so that in the end, your life will be judged a success.

Think about the metric by which your life will be judged, and make a resolution to live every day so that in the end, your life will be judged a success.



Because if the decisions you make about where you invest your blood, sweat, and tears are not consistent with the person you aspire to be, you’ll never become that person.

Because if the decisions you make about where you invest your blood, sweat, and tears are not consistent with the person you aspire to be, you’ll never become that person.



Decide what you stand for. And then stand for it all the time.

Decide what you stand for. And then stand for it all the time.



You can't find returns in investments you haven't made.

You can't find returns in investments you haven't made.



Steve Jobs and Apple taught us that profit is not the ultimate goal, but rather a consequence of something greater.

Steve Jobs and Apple taught us that profit is not the ultimate goal, but rather a consequence of something greater.



Motivation is the catalyzing ingredient for every successful innovation. The same is true for learning.

Motivation is the catalyzing ingredient for every successful innovation. The same is true for learning.



Purpose must be deliberately conceived and chosen, and then pursued.

Purpose must be deliberately conceived and chosen, and then pursued.



Christine and I haven't raised our children. A whole community of selfless Christians has contributed to helping them become faithful, competent adults.

Christine and I haven't raised our children. A whole community of selfless Christians has contributed to helping them become faithful, competent adults.



Disruptive innovations create jobs, efficiency innovations destroy them.

Disruptive innovations create jobs, efficiency innovations destroy them.





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Health is ... a blessing that money cannot buy.

Health is ... a blessing that money cannot buy.



Love I find is like singing. Everybody can do enough to satisfy themselves though it may not impress the neighbors as being very much.

Love I find is like singing. Everybody can do enough to satisfy themselves though it may not impress the neighbors as being very much.



I think very long and hard about every possibly offensive joke I want to make. I really hate mean humor and would hate to make anyone reading my jokes feel truly bad.

I think very long and hard about every possibly offensive joke I want to make. I really hate mean humor and would hate to make anyone reading my jokes feel truly bad.



I don't have a problem with 'Idol' or 'X Factor,' I have a problem with when those things are not given the proper contextual hue.

I don't have a problem with 'Idol' or 'X Factor,' I have a problem with when those things are not given the proper contextual hue.



The true work of a critic is not to make his hearer believe him, but agree with him.

The true work of a critic is not to make his hearer believe him, but agree with him.



The worship practices of the people of God are to be marked by devotion to Him and compassion to the needy.

The worship practices of the people of God are to be marked by devotion to Him and compassion to the needy.



There will always be a theatrical experience because there will always be cinemas no matter what. It's like there will always be theaters to have stage plays in.

There will always be a theatrical experience because there will always be cinemas no matter what. It's like there will always be theaters to have stage plays in.



I don’t think of work as work and play as play. It’s all living.

I don’t think of work as work and play as play. It’s all living.



I have always found it interesting... that there are people who regard copyright infringement as a form of flattery.

I have always found it interesting... that there are people who regard copyright infringement as a form of flattery.




Quote Description


This page presents the quote "Watching how customers actually use a product provides much more reliable information than can be gleaned from a verbal interview or a focus group.". Author of this quote is Clayton Christensen. This quote is about customers, use, groups, focus, information,.