We all have a tendency to use research as a drunkard uses a lamppost – for support, not for illumination.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

True champions, like the sun, cannot be eclipsed for long.

I was never very interested in boys - and there were plenty of them - vying with one another to see how many famous women they would get into the hay.

Even if you're only wearing trainers and a vest, eyeliner will instantly transform you. People always look put-together when their make-up's on and their eyes are popping - just ask Amy Winehouse!

In Texas, if your name is Carlos, you're a Mexican. In Florida, you're a Cuban. In New York, you're a Puerto Rican. And I come here and I find out I'm an Eskimo.

Ignorance is the source of hatred, and the way to get rid of ignorance is realization.

How can I create a better world? The more you reflect, the more your life will move into the answer.

You've got to keep things flying.

Are we going to be a services power? The double-cheeseburger-hold-the-mayo kings of the world?

Directors and producers were afraid of a Dumont actor while at the same time they admired him.

I have done enough bullshit lately, I just have to make time for something better. Something good.