We are our choices. Build yourself a great story.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

Education is the antidote to many poisons.

Another person tattooed my face on their calf. When they tense, the face moves! That is messed up.

So when the devil wants to dance with you, you better say never, Because the dance with the devil might last you forever.

I'm fond of anything that comes from the sea, and that includes sailors.

The future started yesterday, and we're already late.

The dawn is overcast, the morning lowers, And heavily in clouds brings on the day, The great, the important day, big with the fate Of Cato and of Rome.

Finishing food is about the tiny touches. In the last seconds you can change everything.

Unless the inner changes, the outer can never be perfect.

I have played with some great players during my time at United but I would have to put Paul Scholes down as the best.

The silence of the mountain is even more beautiful once the birds are quiet.