We are so divided, and we recognize that we're divided, that we're looking for ways to come together.

The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different.

It's not what you say, it's what people hear.

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.

It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do.

Politics is gut; commercials are gut.

Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart.

I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.

The way you communicate an idea is different than the way you communicate a product.

Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.

You cannot lie ever, because a lie destroys the credibility of the product, and credibility is more important than anything. Credibility's even more important than clarity.

Endure pain to turn it into your power.

Odd names: Winter, Autumn—they almost sound as if someone just made them up.” —Dubb

Beauty of trees is not judged by shape, size and species, then why ours?

Play like you're positive on the victory, even though they're leading big now.

Leo Durocher is a man with an infinite capacity for making a bad thing worse.

I'd just like to see - in writing about baseball - more energy and better craft, minus statistical bludgeoning and invective.

When untouchability is rooted out, these distinctions will vanish and no one will consider himself superior to any other.

The things that really matter don't mix with idle chatter.

Winners never quit, quitters never win.

A failed experiment can be more important than a trivial design