We are stubborn on vision. We are flexible on details….

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

Giving is the only way of taking part

Never underestimate the power of thought.

An excellent wine, someone's best attempt at cooking, and the candles and flowers on the table can turn the simplest dinner into an unforgettably romantic event.

the function of wealth is not to accumulate it but to give it away as productively and responsibly as you can.

I read the papers every day just to discover if one mentions Anna Held.

The Bible is not an option, it is a necessity. You cannot grow spiritually strong without it.

A reward once given becomes a right.

The best feedback is what we don't want to hear.

When I was a boy, I laid in my twin-sized bed and wondered where my brother was.

I'm out here to represent the gingers, the gypsies, and the outcasts. Because I am all of the above, and I'm all about having a great time.