We are stubborn on vision. We are flexible on details.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

I pat her on the head. "Oh, naive little Kitten. Dear, foolish girl. This cookie is worth all this and more. Sit or you will not partake.

Science is a way of thinking much more than it is a body of knowledge.

Like a compass needle that points north, a man's accusing finger always finds a woman. Always.

He could tell her that dogs used to look like cats and vice versa without a lick of proof and it would change the way she regarded the animals.

There's no regrets for me.

Abba's last tour was a success but awful for me.

Every science touches art at some points—every art has its scientific side; the worst man of science is he who is never an artist, and the worst artist is he who is never a man of science.

Most people would sooner die than think; in fact, they do so.

Momentum is only as good as tomorrow's starting pitcher.

Your kindness cannot be said. You open doors in the sky. You ease the heart and make God's qualities visible.