We at BMW do not build cars as consumer objects, just to drive from A to B. We build mobile works of art.

Cars are not a suit of clothes; cars are an avatar. Cars are an expansion of yourself: they take your thoughts, your ideas, your emotions, and they multiply it.

Cars are the sculptures of our everyday lives

Style is engineering that gives you freedom.

A car designer is really a sculptor.

The old 7 Series, the E38, was an elegant car, an evolution of the classic BMW look. But it wasn't penetrating the luxury market as we desired. It just didn't have the presence to be noticed.

Cars are the sculptures of our everyday lives.

One must divide one's time between politics and equations. But our equations are much more important to me, because politics is for the present, while our equations are for eternity.

Instead of causing us to remember the past like the old monuments, the new monuments seem to cause us to forget the future.

Well goodness knows, goodness knows what historians will write.

People say I think too much about women, yet, after all what is there more important to think about?

All times are good time for those who know how to work and have the tools to do so.

A vain man finds it wise to speak good or ill of himself; a modest man does not talk of himself.

To be a Christian is to move toward need, not comfort.

Anyway, I tried liking Jimmy Corrigan but I couldn't.

What a rude Lump our World is that we are so apt to dote upon.

Dada Dada Dada, a roaring of tense colors, and interlacing of opposites and of all contradictions, grotesques, inconsistencies: LIFE.