We can't be in survival mode. We have to be in growth mode.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

Amazon.com strives to be the e-commerce destination where consumers can find and discover anything they want to buy online.

We must understand the essence of our faith to be something other than a list of opinions, propositions, or statements that our group holds but cannot prove. (p. 22)

Life as a defeated warrior with dignity is lot better than the king ruling without it.

The real price of everything, what everything really costs to the man who wants to acquire it, is the toil and trouble of acquiring it.

Swiftly the head mass becomes an enchanted loom where millions of flashing shuttles weave a dissolving pattern, always a meaningful pattern though never an abiding one...

The scenery is time bound but the seer is timeless. You are the timeless seer in the midst of time bound scenery.

One truly understands only what one can create.

Become my friend and you embrace a nightmare.

I am not a morning person. I like to sleep in.

I've always loved fashion.

You keep knocking on the devil's door long enough and sooner or later someone's gonna answer you.