We change our tools and then our tools change us.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

The most expected thing you can expect is what's unexpected.

I was so obsessed by this problem that I was thinking about it all the time - when I woke up in the morning, when I went to sleep at night - and that went on for eight years.

With Twitter, it's as easy to unfollow as it is to follow.

Never run back to what broke you.

Being [in] a show that you get to say good-bye instead of being asked to leave is a real honor.

The suppression of women's rights began with the suppression of women's rites.

When God calls you to do something, He provides everything it takes to get it done.

Frankly, Governor Romney in his career has created more jobs than the entire Obama cabinet combined, so he could actually talk about it.

It's hard to be sad when you're laughing, so I enjoy making people happy.