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Luca Cordero di Montezemolo Quotes: We do not invest in advertising... So racing is the best advertising for Ferrari.
         

We do not invest in advertising... So racing is the best advertising for Ferrari.


Luca Cordero di Montezemolo
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"Luca Cordero di Montezemolo Quotes." Quoteslyfe.com, 2024. Sun. 22 Dec. 2024. <https://www.quoteslyfe.com/quote/We-do-not-invest-in-advertising-So-829676>.





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Other quotes of Luca Cordero di Montezemolo


We have lived through some unforgettable times together, some good, some bad, achieving results that will be hard to equal.

We have lived through some unforgettable times together, some good, some bad, achieving results that will be hard to equal.



Italy is famous for fashion, food, Ferrari, and furniture - furniture was a segment where the companies in the high end are all small.

Italy is famous for fashion, food, Ferrari, and furniture - furniture was a segment where the companies in the high end are all small.



Certainly, old age is often incompatible with certain roles and responsibilities.

Certainly, old age is often incompatible with certain roles and responsibilities.



Ferrari used to be the car that you kept in your garage, took out to polish and show, and put back into the garage.

Ferrari used to be the car that you kept in your garage, took out to polish and show, and put back into the garage.



I want to have different Ferraris for different Ferraristi. We have a lot of parallel activities that can increase revenues without being obliged to produce more cars.

I want to have different Ferraris for different Ferraristi. We have a lot of parallel activities that can increase revenues without being obliged to produce more cars.



With a brand - and I respect Porsche - but the Ferrari brand is more exclusive... We never do SUVs, we never do four doors, and we never exceed 7, 000 cars per year. And 7, 000 means 7, 000.

With a brand - and I respect Porsche - but the Ferrari brand is more exclusive... We never do SUVs, we never do four doors, and we never exceed 7, 000 cars per year. And 7, 000 means 7, 000.



We don't sell a car, we sell a dream. We are Italy's national team. There are many great soccer teams in our country, but there is only one Ferrari.

We don't sell a car, we sell a dream. We are Italy's national team. There are many great soccer teams in our country, but there is only one Ferrari.



I don't believe in the electric cars, but I strongly believe in hybrids.

I don't believe in the electric cars, but I strongly believe in hybrids.



A Fiat Panda, it's the best car in the world.

A Fiat Panda, it's the best car in the world.





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I've always known I wanted to be in design somehow. It was going to be architecture, but I would've had to quit acting for it. I realized with horology, I could learn at my own pace.

I've always known I wanted to be in design somehow. It was going to be architecture, but I would've had to quit acting for it. I realized with horology, I could learn at my own pace.



You can be careful as far as you can, but you never know when you're going to fall over and break your ankle. It's like when you drive a car, you don't think about crashing, do you?

You can be careful as far as you can, but you never know when you're going to fall over and break your ankle. It's like when you drive a car, you don't think about crashing, do you?



If you go into a relationship when you're 16, you've got no baggage.

If you go into a relationship when you're 16, you've got no baggage.



I had to beat him up in front of everybody for threatening me.

I had to beat him up in front of everybody for threatening me.



Your word is your honor. If you say you're going to do something, then you need to do it.

Your word is your honor. If you say you're going to do something, then you need to do it.



After seeing 'Big,' I wanted an elevator that opened directly into my apartment, just like Tom Hanks did.

After seeing 'Big,' I wanted an elevator that opened directly into my apartment, just like Tom Hanks did.



It's so easy to be undisciplined. And to be disciplined is so against my character, my general nature anyway, that I have to strain a little bit to keep on the right track.

It's so easy to be undisciplined. And to be disciplined is so against my character, my general nature anyway, that I have to strain a little bit to keep on the right track.



You're every love song ever written.

You're every love song ever written.




Quote Description


This page presents the quote "We do not invest in advertising... So racing is the best advertising for Ferrari.". Author of this quote is Luca Cordero di Montezemolo. This quote is about advertising, racing, ferrari,.