We do things much the same way as we did 50, 60 or even 70 years ago. The answers may not be wrong, but we haven't experimented to see whether they are or not.

In an era of transparency, you can have innovation without branding, but you cannot have branding without innovation.

Marketing is an investment, not a cost.

Somebody who is unique - and this will get me into trouble - by definition cannot be replaced.

You have to see it on a broader level. But you also have to activate it properly.

In our business, except in media buying, there are few economies of scale. Client perception of creative agencies is that the bigger they are, the worse they are.

Technology will have moved on to an unimaginable level in ten years.

That is again a romantic notion: the hero. I think people enjoy a much more levelled playing field where you have the ability for many people to become heroes.

I believe that Virtual Reality will hit it big time. I know that some of my colleagues disagree, but I believe in it.

When I think back to 2005, the fast growth markets - what we call the fast growth markets - were probably ten percent of our business. They are now 31 percent.

It is always easy to criticize, as Bernie Ecclestone is somebody with extreme opinions.

Afterwards, when it's all over, you meet God. What do you say to God?

My home is not a place

A rat is neither good nor evil. It just does what a rat is suppose to do. From Phantom

We do not need magic to change the world, we carry all the power we need inside ourselves already: we have the power to imagine better.

In Africa, when an old man dies, it's a library burning.

There's not a damn thing that I do on my own that's not for my fans or for people that have supported me. So, I don't really care about my agenda, I wanna be on yours.

I have so many runner-up cups that I am thinking of starting my own tea shop.

Wild oats will get sown some time, and one of the arts of life is to sow them at the right time.

We tend to Seek Happiness when Happiness is actually a Choice

You might think I'm bulletproof, but I'm not.