We expect all our businesses to have a positive impact on our top and bottom lines. Profitability is very important to us or we wouldn't be in this business.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

Worship without honor is meaningless

LIFE IS NEVER OVER.

I discovered that the real meaning of Christmas has nothing to do with you at all. It is about a very special gift. I want to you tell you about this gift.

Perhaps, I myself am the enemy who needs to be loved.

Nobody knows anybody. Not that well.

When I struggle to be terse, I end by being obscure.

Don't leave it to the law of averages to make you break even.

I had started losing weight. I mean he didn't know anything about the journey that I was on at that point obviously but from my highest weight of just over 300 pounds I lost about 45 pounds.

I never deviated from my grim determination to someday have all the money I needed and wanted.

One had rather have no opinion than a false one.