We expect all our businesses to have a positive impact on our top and bottom lines ... Profitability is very important to us or we wouldn't be in this business.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

If we cannot end now our differences, at least we can help make the world safe for dive

Poverty only tries men's souls. It is loneliness that breaks the heart.

People are going to be seeing me a lot everywhere: TVs, music, movies, festivals. You name it, I'm gonna be there.

I'm the age now that Rock was when he picked me up, so I can understand how he felt - how his fame limited his freedom. You get kinder as you go along.

That's the best way to cross the Atlantic.

To finish is sadness to a writer — a little death. He puts the last word down and it is done. But it isn't really done. The story goes on and leaves the writer behind, for no story is ever done.

The older I get, the more I believe in what I can't explain or understand, even more than the things that are explainable and understandable.

It is perhaps a more fortunate destiny to have a taste for collecting shells than to be born a millionaire.

Choosing colours should not be a gamble. It should be a conscious decision. Colours have a meaning and a function.

Knowledge about life is one thing; effective occupation of a place in life, with its dynamic currents passing through your being, is another.