We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

They recognize the Master, now that I have preached Truth to them. All the robots do.

We need a new concept of reality and a new set of values for things to change in a positive direction. LSD could help to generate such a new concept.

If you died right now, how would you feel about your life?

Acting makes you live plenty of lives.

The spirit's foe in man has not been simplicity, but sophistication.

When you hear his music, mine will all of a sudden make sense.

Go as far as you can see; when you get there you'll be able to see farther.

I know what it means to be Jewish, and I don't think someone who wasn't Jewish would really understand.

Laughter may instruct but it may also conceal, defending the joker against anger and retaliation: a game is only a game.

I rarely saw people sitting at computers producing real code wearing ties.