We like to pioneer, we like to explore, we like to go down dark alleys and see what's on the other side.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

Waking up in a room with no natural light does something to a man. no windows. I’m almost afraid to die. I fear my soul won’t make it out.

Leadership can not be measured in a poll or even in the result of an election. It can only be truly seen with the benefit of time. From the perspective of 20 years, not 20 days.

I have dual citizenship, it just so happens I live in America.

No higher proof exists of the strength of popular government than, though the chosen of the people be struck down, his constitutional successor is peacefully installed without shock or strain.

It's not enough for me to just hear about something or read about something, I wanna know it in my bones.

When you are having trouble making a decision or are at a crossroads in your life and are confused about which path to take, cry out to God and ask for His guidance.

Justice Sandra Day O'Connor brought critical qualities to the high court that not everybody thinks are qualities - I happen to think they are - her pragmatism and her state craft.

I don't understand why very, very rich people want to have even more money than they've already got.

During any dance to which we surrender with joy, the brain loses it's controlling power, and the heart takes up the reins of the body.

A world in which elves exist and magic works offers greater opportunities to digress and explore.