We need to believe that we're good people, and we'll do just about anything to maintain that perception.

One of the big lessons from behavioral economics is that we make decisions as a function of the environment that we're in.

Even the most analytical thinkers are predictably irrational; the really smart ones acknowledge and address their irrationalities.

The idea that you will make the right decision every time is very unlikely.

Your immediate environment is comprised of coffee shops, supermarkets, websites, apps and all kinds of things - none of which have an interest in your long-term or short-term financial well-being.

Giving up on our long-term goals for immediate gratification, my friends, is procrastination.

Companies, however unintentionally, choke the motivation out of their employees.

Honesty is a complex and tricky thing, and we don't want to be honest all the time.

The most difficult thing is to recognize that sometimes we too are blinded by our own incentives. Because we don’t see how our conflicts of interest work on us.

Thinking is difficult and sometimes unpleasant.

Brands communicate in two directions: they help us tell other people something about ourselves, but they also help us form ideas about who we are.

The more difficult the VICTORY, The Greater the Happiness in WINING

If that poem idea is in your head NOW, write it down. Right now. Or lose it. For when it's gone, it's gone forever...

Style is a reflection of your attitude and your C.

The more we reduce the amount of information in an idea, the stickier it will be.

Most human beings only scratch the surface of their real potential. They have no idea what they're capable of.

I don't hate my enemies. After all, I made 'em.

Your skin's so fair its not fair

Lie rather still because this is the first time I've used this equipment.

What are the needs of the world? What can I do that won't be done if I don't do it?