We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.

Starbucks represents something beyond a cup of coffee.

When it comes to Starbucks, I take every threat very personally.

We are not in the coffee business serving people, we are in the people business serving coffee.

Starbucks has a role and a meaningful relationship with people that is not only about the coffee.

Believe in your dreams and dream big. And then after youve done that, dream bigger.

There's a metaphor Vincent Eades likes to use: "If you examine a butterfly according to the laws of aerodynamics, it shouldn't be able to fly. But the butterfly doesn't know that, so it flies.

Starbucks is in my blood. It is such a part of me that letting it unravel simply was not an option.

When you're surrounded by people who share a passionate commitment around a common purpose, anything is possible.

Customers must recognize that you stand for something.

Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings.

Schools are a fountain of knowledge: some students come to drink, some to sip and others just to gargle.

Out of the seven billion people sharing the planet with her, not one of them knew what was going through her head. Not one of them knew she was lost. Not one of them asked.

Wow. Whoops. Sorry. ... I just lost two hours inside a YouTube kitten warp.

Well, I don't think we should go to the moon. I think we maybe should send some politicians up there.

The Illuminati is just the evil, 'nameless' people who are behind governments.

We're all snatching precious moments from the peaceful jaws of time.

You have to respect people's suffering. To deny that the world is unfair and painful for most of the people living in it would be false and judgmental.

I ain't no perfect man I'm tryna do the best that I can with what it is I have.

I signed on with Disney to star and choreograph an original film.

Shall we ever live to see the following wise prohibition - the audience is forbidden to smoke and the masters are forbidden to 'smoke out' the audience by playing exchanging variations?