We need to reinvent food at Starbucks. Less could be more.

Starbucks represents something beyond a cup of coffee.

When it comes to Starbucks, I take every threat very personally.

We are not in the coffee business serving people, we are in the people business serving coffee.

Starbucks has a role and a meaningful relationship with people that is not only about the coffee.

Believe in your dreams and dream big. And then after youve done that, dream bigger.

There's a metaphor Vincent Eades likes to use: "If you examine a butterfly according to the laws of aerodynamics, it shouldn't be able to fly. But the butterfly doesn't know that, so it flies.

Starbucks is in my blood. It is such a part of me that letting it unravel simply was not an option.

When you're surrounded by people who share a passionate commitment around a common purpose, anything is possible.

Customers must recognize that you stand for something.

Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings.

Joy brings smiles on our faces, it brings power, peace and sound mind.

We don't want to hear it, but one of the biggest "secrets" to success is the ability to take action.

I always believed that when you follow your heart or your gut, when you really follow the things that feel great to you, you can never lose, because settling is the worst feeling in the world.

People who don't see their nature and imagine they can practice thoughtlessness all the time are lairs and fools.

Usually, when you're in a movie, you're disconnected from it. You're never going to feel what you felt when you made it.

Humpty Dumpty sat on the wall with a joint, drinking some eight-ball.

Psychiatry is to medicine what astrology is to astronomy.

Do not listen to those who weep and complain, for their disease is contagious.

The Goal can disappear From the mind's sight But not From the heart's vision.

Speak to me as to thy thinkings, As thou dost ruminate, and give thy worst of thoughts The worst of words.