We're not a media company. We don't own media. We don't own music. We don't own films or television. We're not a media company. We're just Apple.

If you live each day as it was your last, someday you'll most certainly be right

Stay hungry. Stay foolish.

Sometimes life hits with a brick in the head, don't lose hope.

We believe people with Passion CAN change the World for the Better.

Creativity is just connecting things.

Innovation distinguishes between a leader and a follower.

Sometimes life hits you in the head with a brick. Don't lose faith.

If you are working on something that you really care about, you don't have to be pushed. The vision pulls you.

Make it like a sunflower.

Management is about persuading people to do things they do not want to do, while leadership is about inspiring people to do things they never thought they could.

The universe does not have a purpose, but we do have! Our purpose is to re-shape this purposeless universe in a way that it will not be able to kill us!

The path to your dream is more about following a direction than arriving at a destination.

The majority is the best way because it is visible and has strength to make itself obeyed. Yet it is the opinion of the least able.

Fear comes from uncertainty. When we are absolutely certain, whether of our worth or worthlessness, we are almost impervious to fear.

Support the ones you love when it is their moment to risk.

Never in the history of fashion has so little material been raised so high to reveal so much that needs to be covered so badly.

The creation of freedom for oneself and a sacred "No" even to duty -- for that, my brothers, the lion is needed.

Don't equate activity with efficiency.

Until we know what motivates the hearts and minds of men we can understand nothing outside ourselves, nor will we ever reach fulfillment as that greatest miracle of all, the human being.

I alwyas want to try and create new looks and new things, but equally scary, hopefully. But a new kind of style.