We're not competitor obsessed, we're customer obsessed. We start with the customer and we work backwards.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

They found records and video-cassettes at their place, a deck of cards, a chess set. In other words, everything that's banned.

It is the human habit to think in centuries from a grandparent to a grandchild because it just does take about a hundred years for things to cease to have the same meaning as they did before,

Do not try to understand. What I feel for you cannot be limited to words. I know that you have moved on with your life, yet I stand here, frozen in the midst of your spirit.

Grace has a way of sneaking up on you like that. When you least deserve it.

Gratitude is an excellent attitude which can lift you to a greater altitude if you put it on as a vesture.

Tobacco . . . is not prohibited in the Scriptures, though, as Samuel Butler points out, St. Paul would no doubt have denounced it if he had known of it.

You don't have your film finished when you have your director's cut finished. It's just a bunch of green screen.

I didn't consider myself a huge baby person. I'm not like, "Oh my god! I want to hold every baby!" And some women just have that engraved in their minds.

The goal as a company is to have customer service that is not just the best, but legendary.

When I go forwards, you go backwards And somewhere we will meet.