We're very genuinely designing the best products that we can for people.

Simplification is one of the most difficult things to do.

It's actually a rare and precious thing to discover what it is you love to do, and I encourage you to remain unapologetically consumed by it. Be faithful to your gift and very confident in its value.

It's very easy to be different, but very difficult to be better.

There's no learning without trying lots of ideas and failing lots of times.

There is beauty when something works and it works intuitively.

People's interest is in the product, not in its authorship.

Simplicity is somehow essentially describing the purpose and place of an object and product.

I think subconsciously people are remarkably discerning. I think that they can sense care.

Apple stood for something and had a reason for being that wasn't just about making money.

When something exceeds your ability to understand how it works, it sort of becomes magical.

To you, I'm an atheist.To God, I'm the loyal opposition.

Imagination disposes of everything it creates beauty justice and happiness which is everything in this world.

We live in an age when the traditional great subjects - the human form, the landscape, even newer traditions such as abstract expressionism - are daily devalued by commercial art.

Take motherhood: nobody ever thought of putting it on a moral pedestal until some brash feminists pointed out, about a century ago, that the pay is lousy and the career ladder nonexistent.

Emerald as heavy as a golf course, ruby as dark as an afterbirth, diamond as white as sun on the sea.

Give unto us this day the daily manna Without which, in this desert where we dwell, He must go backward who would most advance.

It's difficult to have everybody like everything you do. I don't know anybody that's perfect and doesn't have a zit somewhere.

I had asked her for help, and she had sent me to the lions. I knew that she was trying to save her little girl, but sometimes mothers with the best intentions kill their daughters all the same.

I plan to rearrange the alphabetical order because i think it has a very big error on the parts of the sequence of some letters. For example, I have just discovered that U and I should be together.

The first thing you find out when yer dog learns to talk is that dogs don't got nothing much to say. About anything. "Need a poo, Todd." "Shutup, Manchee." "Poo. Poo, Todd." "I said shut it."