We reach for the same brand not because we trust its quality but because we want to reassure ourselves that we made a smart choice the last time we bought it.
David McRaney, You Are Not So Smart: Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You're Deluding Yourself
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This page presents the quote "We reach for the same brand not because we trust its quality but because we want to reassure ourselves that we made a smart choice the last time we bought it.". Author of this quote is David McRaney, You Are Not So Smart: Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You're Deluding Yourself. This quote is about trusttrust, choice, self-assurance, smart, choices,.