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Jonathan Ive Quotes: We shouldn't be afraid to fail - if we are not failing we are not pushing. 80% of the stuff in the studio is not going to work. If something is not good enough, stop doing it.
         

We shouldn't be afraid to fail - if we are not failing we are not pushing. 80% of the stuff in the studio is not going to work. If something is not good enough, stop doing it.


Jonathan Ive
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Other quotes of Jonathan Ive


Simplification is one of the most difficult things to do.

Simplification is one of the most difficult things to do.



It's actually a rare and precious thing to discover what it is you love to do, and I encourage you to remain unapologetically consumed by it. Be faithful to your gift and very confident in its value.

It's actually a rare and precious thing to discover what it is you love to do, and I encourage you to remain unapologetically consumed by it. Be faithful to your gift and very confident in its value.



It's very easy to be different, but very difficult to be better.

It's very easy to be different, but very difficult to be better.



There's no learning without trying lots of ideas and failing lots of times.

There's no learning without trying lots of ideas and failing lots of times.



There is beauty when something works and it works intuitively.

There is beauty when something works and it works intuitively.



People's interest is in the product, not in its authorship.

People's interest is in the product, not in its authorship.



Simplicity is somehow essentially describing the purpose and place of an object and product.

Simplicity is somehow essentially describing the purpose and place of an object and product.



I think subconsciously people are remarkably discerning. I think that they can sense care.

I think subconsciously people are remarkably discerning. I think that they can sense care.



Apple stood for something and had a reason for being that wasn't just about making money.

Apple stood for something and had a reason for being that wasn't just about making money.



When something exceeds your ability to understand how it works, it sort of becomes magical.

When something exceeds your ability to understand how it works, it sort of becomes magical.





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Feeling sorry for myself was an art.

Feeling sorry for myself was an art.



Never laugh at your wife’s choices… you’re one of them

Never laugh at your wife’s choices… you’re one of them



You can't make everybody laugh. You gotta just do what you think is funny. Just be obstreperous to everybody.

You can't make everybody laugh. You gotta just do what you think is funny. Just be obstreperous to everybody.



On climate change, we often don't fully appreciate that it is a problem. We think it is a problem waiting to happen.

On climate change, we often don't fully appreciate that it is a problem. We think it is a problem waiting to happen.



To pray is to dream in league with God, to envision His holy visions.

To pray is to dream in league with God, to envision His holy visions.



If the audience knew what they wanted then they wouldn't be the audience, they would be the artist.

If the audience knew what they wanted then they wouldn't be the audience, they would be the artist.



It is the first duty of a gentleman to remember in the morning who he went to bed with the night before.

It is the first duty of a gentleman to remember in the morning who he went to bed with the night before.



I'm the luckiest writer on earth.

I'm the luckiest writer on earth.



The cucumber is bitter? Then throw it out. There are brambles in the path? Then go around. That's all you need to know.

The cucumber is bitter? Then throw it out. There are brambles in the path? Then go around. That's all you need to know.



I love that as a theme for women: Stop standing by! You've got to make stuff happen! You've got to create your own world because if you let other people do it, they're going to just screw you.

I love that as a theme for women: Stop standing by! You've got to make stuff happen! You've got to create your own world because if you let other people do it, they're going to just screw you.




Quote Description


This page presents the quote "We shouldn't be afraid to fail - if we are not failing we are not pushing. 80% of the stuff in the studio is not going to work. If something is not good enough, stop doing it.". Author of this quote is Jonathan Ive. This quote is about pushing, failing, going to work, stuff, afraid to fail, not good enough,.