We struggle with the right words to describe the design process at Apple. But it is very much about designing and prototyping and making.

Simplification is one of the most difficult things to do.

It's actually a rare and precious thing to discover what it is you love to do, and I encourage you to remain unapologetically consumed by it. Be faithful to your gift and very confident in its value.

It's very easy to be different, but very difficult to be better.

There's no learning without trying lots of ideas and failing lots of times.

There is beauty when something works and it works intuitively.

People's interest is in the product, not in its authorship.

Simplicity is somehow essentially describing the purpose and place of an object and product.

I think subconsciously people are remarkably discerning. I think that they can sense care.

Apple stood for something and had a reason for being that wasn't just about making money.

When something exceeds your ability to understand how it works, it sort of becomes magical.

We are the children of gods and angels.

You can actually herd cats. They can't be forced, of course. But if they sense something they want, if there enticed by something good, they'll follow, even in herds.

Kind words can heal and harsh words can kill

I have seen under the sun, vengeance is of the Lord.

We shall be Canadians first foremost and always and our policies will be decided in Canada and not dictated by any other country.

I call for a collective adventure in generalized joy and freely interdependent exuberance.

Warlords, dictators and terrorists are normally okay with the U.S., as long as they do the bidding of U.S. corporate interests.

Have I made my peace with God? I didn't know we'd quarreled!

I read novels but I also read the Bible. And study it, you know? And the more I learn, the more excited I get.

A famous man is Robin Hood, The English ballad-singer's joy.