We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

Amazon.com strives to be the e-commerce destination where consumers can find and discover anything they want to buy online.

Who is the man who can speak to the strong?Where is the fool who can talk to the wise?Men who are dead now have learnt this long, Bitter is wisdom that fails when it tries.

There’s nothing wrong with an adult being a child, except whining like one.

My gratitude to him is as boundless as the Pacific ocean.

I enjoy doing fun things outdoors with my son to stay in shape. We like camping together. After a weekend in the woods, I'm sorer than after a week at the gym!

Romantic love is an addiction: a perfectly wonderful addiction when it's going well, and a perfectly horrible addiction when it's going poorly.

That problem has been going on since men and women and their children moved from the plains and into caves. How many times have you heard Howard Cunningham talking to Marian about shopping? Too many.

Every business is successful exactly to the extent that it does something others cannot.

Never would forever, with all its meanings, be so clear and distinct as in the true, guaranteed end of the world.

There was an unbelievable amount of animosity in that war [for America Independence] which people have forgotten, which was still around 50 years later.

Real life is a funny thing, you know. In real life saying the right thing at the right time is beyond crucial.