We watch our competitors, learn from them, see the things that they were doing for customers and copy those things as much as we can.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

Never, under any circumstances, take a sleeping pill and a laxative on the same night.

Paint the essential character of things.

A man's eroticism is a woman's sexuality.

For the last 12 years, I've felt really privileged to be living such a normal life. It's so a part of who I am.

That's my dream job, to be able to mail songs out to people who want to hear them. Paste my face on them and not travel all over the world trying to sell them.

Marathons are hard because of the physical pain, the pounding on the muscles, joints, tendons.

Find the journey's end in every step.

I had never expected that the China initiative would come to fruition in the form of a Ping-Pong team.

Rich people are committed to enough to do whatever it takes. Period.

You may tell the greatest lies and wear a brilliant disguise, but you can't escape the eyes of the one who sees right through you.