We will be far more effective as communicators when we acknowledge our mistakes, and then we try to make them up.

The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different.

It's not what you say, it's what people hear.

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.

It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do.

Politics is gut; commercials are gut.

Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart.

I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.

The way you communicate an idea is different than the way you communicate a product.

Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.

You cannot lie ever, because a lie destroys the credibility of the product, and credibility is more important than anything. Credibility's even more important than clarity.

Love everything around you

Don't let a cruel word escape your mouth. There's no greater sin than breaking a heart.

Nobody wants to be alone in misery. Cara experienced no shame in admitting that need. Not only did she not want to suffer alone, she demanded co-suffering from all who dared love her.

One word of caution—be careful how much you listen to the advice of others when in a deep pit of despair.

When you come right down to it the secret of having it all is loving it all.

Care must be taken that the punishment does not exceed the offence.

We were there [ in the newsroom] through the elections [2008] so it was quite a frenzy going on. The other thing I learn is that journalists are very messy.

Ka works and the world moves on.

We do not admire a man of timid peace.

The Yellowstone river is a beautiful river to navigate.