We will use the actions of others to decide on proper behavior for ourselves, especially when we view those others as similar to ourselves

Our best evidence of what people truly feel and believe comes less from their words than from their deeds.

The obligation to receive reduces our ability to choose whom we wish to be indebted to and puts that power in the hands of others.

Presuasion is what you say immediately before you deliver your message that leverages your success tremendously.

What new psychology suggests, it's the factor that is top of consciousness at the moment before you make that economic decision that will win the day.

The joy is not in experiencing a scarce commodity but in possessing it.

There's a difference between a mystery and a question. Questions demand answers, but a mystery demands something more valuable-explanation.

By concentrating our attention on the effect rather than the causes, we can avoid the laborious, nearly impossible task of trying to detect and deflect the many psychological influences on liking.

Pre-suasion is the practice of getting people sympathetic to your message before they experience it.

At the beginning of each lecture I say, 'Here's a set of events unexplainable by common sense, and I promise you'll be able to solve this mystery at the end of class.'

I want to see the economy rebound.

Company names without clear pronunciation or spelling won't last.

Love is about going that extra mile even it if hurts.

A man in a well tailored suit will always shine brighter than a guy in an off-the-rack suit.

To approach the spiritual in art, one will make as little use as possible of reality, because reality is opposed to the spiritual.

All your life you compare and contrast, explore and search. But knowing yourself well is, well, elusive.

I was such a heavy drinker I was going to die at age 37. Not to mention the drugs. I'm glad to be sober, I haven't missed a thing. A lot of people never get the chance to come back.

The speech of God is silence. His Word is solitude.

The appalling details of the campaign of intimidation - which include grave-robbing - show the depths to which the animal extremists are prepared to stoop.

Wonder at the first sight of works of art may be the effect of ignorance and novelty; but real admiration and permanent delight in them are the growth of taste and knowledge.