Web 1.0 was making the Internet for people, Web 2.0 is making the Internet better for companies.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

We are brothers and sisters. We are a sacred family.

It's all in the mind, conquer it!

I would make this war as severe as possible, and show no symptoms of tiring till the South begs for mercy.

But the delights of solitude don't only consist of dreaming. Next in enjoyment, I think, comes planning.

Let every man come to God in his own way.

Rather than starting inside, I start outside and reach the mental through the physical.

I think 1973 was the nadir of fashion. When you watch the coverage from that era, you're struck by the astonishing ugliness of the clothes.

A laudation in Greek is of marvellous efficacy on the title-page of a book.

Writing is an art like other arts. Dancers don't dance every once in a while. Musicians don't stop practicing. They are dedicated to what they do.

Stand-up is mine. It's a part of me.