What characteristics do I look for when hiring somebody? That's one of the questions I ask when interviewing. I want to know what kind of people they would hire.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

Any marriage can last forever, as long as both partners remain committed to their vows.

Half the dogs in America will receive Christmas presents this year, yet few of us ever pause to consider the life of the pig-an animal easily as intelligent as a dog-that becomes the Christmas ham.

So help me, if something crawls out of one of these bags, I will castrate you.”“I bet you’d love that.”-Emma and Jackson

I am content that the work that I've done is wonderful.

I love intimate details like lingerie, something like a gorgeous silk stocking or exquisite slipper.

Strength does not make one capable of rule; it makes one capable of service.

Success is an act of exploration. That means the first thing you have to find is the unknown. Learning is searching; anything else is just waiting.

Tough times teach trust.

In Jesus and for Him, enemies and friends alike are to be loved.

We are creatures of the moment; we live from one little space to another, and only one interest at a time fills these.