What do Harley-Davidson, LEGO, and Apple have in common? They're all based on communities.

Imagine Pepsi without Coke. Impossible, right?

When we brand things, our brains perceive them as more special and valuable than they actually are.

Products are produced in the factory; brands are produced in our minds.

Branding is not about what something says or what it means, but how it makes us feel.

Where big data is all about seeking correlations - and thus to make incremental changes - small data is all about causations - seeking to understand the reasons why.

We're no longer bored - in fact we're petrified of being alone with ourselves getting bored. Yet boredom is the foundation for creativity - an asset slowly disappearing from our world.

Brand handling synergy means developing and communicating your company's values and identity consistently.

A global brand building strategy is, in reality, a local plan for every market.

Brands must make use of the inclination of consumers to be persuaded by friends.

Small Data is not about testing concepts - it is more to create the foundation for innovative brand thinking.

Please DO waste art materials. Use paper. Empty paint jars. Deplete pens. if it's teaching you stuff, it's not being wasted.

A pat on the back can often motivate more than currency notes!

Your world will expand for every step you dare to take outside your comfort zone.

God save me ere I have any babies. They are grabby, clingy creatures who steal your figure and always want a ribbon or a wooden sword. And who sometimes make you die bearing them.

Everything passes. Everything experiences the birth and death cycle.

It's unrealistic to think that the future of humanity can be achieved only on the basis of prayer; what we need is to take action.

Zeal is ever the buckler and shield of a true soldier.

I really do miss playing basketball. I don't play a lot of pick-up games. But I do like using basketball as a form of cross training.

It is well known that of every strong woman they say she has a masculine mind.

Perhaps men who cannot love passionately are those who feel the effect of beauty most keenly; at any rate this is the strongest impression women can make on them.