What is a good advertisement? An advertisement which pleases you because of its style, or an advertisement which sells the most? They are seldom the same.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

Follow your heart, Ithilnin, " Albirich repeated. "Time is precious. Don't waste it living someone else's life.

All life is an experiment. The more experiments you make better.

Inequality is going to be a big issue, but competence is going to be the biggest issue. [People] want to see somebody that's super-competent and that's me.

At culinary school, none of the things we use to define ourselves outside that world - actor, producer, student - none of that matters. It's a magical art form.

I've got the opportunity of a lifetime. Some great things are happening because of momentum and I'm just trying to seize the moment.

It's such a pleasure to work in these movies, it's almost like it's not really happening.

How does the poet speak to men with power, but by being still more a man than they

If people stop having secrets they stop having power.

The beautiful thing about L.A. is that you have 50 countries in one county. Diversity brings power and muscle.

Now clear your minds. It knows what scares you. It has from the very beginning. Don't give it any help, it knows too much already.