What is good for our customers is also in the long run good for us.

Making mistakes is the privilege of the active. It is always the mediocre people who are negative, who spend their time proving that they were not wrong.

The most dangerous poison is the feeling of achievement. The antidote is to every evening think what can be done better tomorrow.

Most things remain undone. Glorious future!

Time is your most important resource. You can do so much in ten minutes. Ten minutes; once gone is gone for good.

Only those who are asleep make no mistakes.

Happiness is not reaching your goal. Happiness is being on the way.

The word impossible has been and must remain deleted from our dictionary.

Simplicity and common sense should characterize planning and strategic direction.

Ikea people do not drive flashy cars or stay at luxury hotels.

Waste of resources is a mortal sin at IKEA.

I can never understand someone by his strengths. Nothing is revealed there. I can only understand people by their weaknesses.

He didn’t want to do this…He had come here to hide.

Be good, be young, be true! Evil is nothing but vanity, let us have the pride of good, and above all let us never despair.

I think a bad place for a fire would be the factory where they make those trick candles.

When everything else breaks down, I don't hesitate to roam out of the pocket and do the boogaloo.

Perfectionism is the enemy of creation, as extreme self- solitude is the enemy of well- being.

Hatred is the spiritual malignancy of our species, and like any other form of cancer, does its most terrible work not outwardly, but from within us.

I see problems that can be fixed because I see solutions that are actually occurring.

I wanted to jeopardize my own image. With my image I had already produced art pieces such as videos of photographs.

I don't want to make any huge decisions before I really know what I'm doing and am sure of myself.