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Theodore Levitt Quotes: What is often lacking is not creativity in the idea-creating sense but innovation in the action-producing sense, i.e. putting ideas to work.
         

What is often lacking is not creativity in the idea-creating sense but innovation in the action-producing sense, i.e. putting ideas to work.


Theodore Levitt
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Other quotes of Theodore Levitt


People don't want quarter-inch drills. They want quarter-inch holes.

People don't want quarter-inch drills. They want quarter-inch holes.



Creativity is thinking up new things. Innovation is doing new things.

Creativity is thinking up new things. Innovation is doing new things.



People don’t want to buy a quarter-inch drill. They want to buy a quarter-inch hole!

People don’t want to buy a quarter-inch drill. They want to buy a quarter-inch hole!



Experience comes from what we have done. Wisdom comes from what we have done badly.

Experience comes from what we have done. Wisdom comes from what we have done badly.



The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expertise can keep a company going.

The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expertise can keep a company going.



Ideas are useless unless used. The proof of their value is in their implementation. Until then, they are in limbo.

Ideas are useless unless used. The proof of their value is in their implementation. Until then, they are in limbo.



Kodak sells film, but they don't advertise film; they advertise memories.

Kodak sells film, but they don't advertise film; they advertise memories.



The true purpose of a business is to create and keep a customer, not to make you money.

The true purpose of a business is to create and keep a customer, not to make you money.



Ideation is not a synonym for innovation, conformity is not its simple antonym, and innovation is not the automatic consequence of "creative thinking.".

Ideation is not a synonym for innovation, conformity is not its simple antonym, and innovation is not the automatic consequence of "creative thinking.".



Organizations exist to enable ordinary people to do extraordinary things.

Organizations exist to enable ordinary people to do extraordinary things.





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Stop comparing yourself to others and focus on your own improvement.

Stop comparing yourself to others and focus on your own improvement.



Our policy is very simple. The Jewish state was set up to defend Jewish lives, and we always reserve the right to defend ourselves.

Our policy is very simple. The Jewish state was set up to defend Jewish lives, and we always reserve the right to defend ourselves.



In the now, time ceases to exist and we experience a presence that is all-absorbing, completely at peace, and totally satisfying.

In the now, time ceases to exist and we experience a presence that is all-absorbing, completely at peace, and totally satisfying.



A soul without reflection, like a pile Without inhabitant, to ruin runs.

A soul without reflection, like a pile Without inhabitant, to ruin runs.



that person is lonely who has no one for whom he or she is Number One.

that person is lonely who has no one for whom he or she is Number One.



According to statistics, one person out of five is disturbed. If there are four people around you who seem normal, that's not good.

According to statistics, one person out of five is disturbed. If there are four people around you who seem normal, that's not good.



In the natural sciences, and particularly in chemistry, generalities must come after the detailed knowledge of each fact and not before it.

In the natural sciences, and particularly in chemistry, generalities must come after the detailed knowledge of each fact and not before it.



Everything may not be OK but if God is with you, you will be OK.

Everything may not be OK but if God is with you, you will be OK.



Politics resemble religion; attempting to divest either of ceremony is the most certain mode of bringing either into contempt.

Politics resemble religion; attempting to divest either of ceremony is the most certain mode of bringing either into contempt.



To a large extent, the problems of poets are the problems of painters, and poets must often turn to the literature of painting for a discussion of their own problems.

To a large extent, the problems of poets are the problems of painters, and poets must often turn to the literature of painting for a discussion of their own problems.




Quote Description


This page presents the quote "What is often lacking is not creativity in the idea-creating sense but innovation in the action-producing sense, i.e. putting ideas to work.". Author of this quote is Theodore Levitt. This quote is about action, innovation, creating, lacking, creativity, ideas, work,.