What is the “Once upon a time” of your brand story? Ask yourself this: “How does what I’m building help consumers close the gap between who they are today and who they want to be tomorrow?

So, you don’t have money to invest in your brand? You do have money for damage control, right?Here’s the thing: anyone can make your brand inferior in your absence.

Research conquers doubt. It aligns everyone around the incontestable. Research is the key to clarity—in startups, enterprises, and life itself.

Brands play in an exciting sandbox of symbolic meanings.

People change, and so do their aspirations, and so should brands.

Make sure you test your brand story’s recipe with whomever you’re cooking it for.

Lean brands are the result of continually testing assumptions.

Do everything in your power to make customers go confidently in the direction of their purchase intention.

Brand and product don’t compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you.

Products shouldn’t just work well, they must unfold well.

People relate to people, and if your brand feels like people, they’ll relate to you, too.

But then had come the voice that said, "Come on, you little freak, wherever the hell you are, whatever the hell you are, let’s get this done with.

My whole life has been pledged to this meeting with you.

What I wanted to do was play the guitar but I don't like instrumental rock. I think it is tripe.

Daily life is both the subject and environment of the work I am making.

What is lawful is not binding only on some and not binding on others. Lawfulness extends everywhere, through the wide-ruling air and the boundless light of the sky.

From dwarf tossing to drug taking: The legislator has no place in voluntary exchanges between consenting adults, as dodgy and as dangerous as these might be.

An armed and trained militia is the firmest bulwark of republics - that without standing armies their liberty can never be in danger, nor with large ones safe.

What I get in rock 'n' roll that I don't get in movies is that connection with people. With music it's instantaneous, and just to watch people light up, it's really amazing. I love that connection.

Jeez, Claire. If I didn't love you, you'd scare me.

They said I was the greatest pitcher they ever sawI couldnt understand why they couldnt give me no justice.