What looks like resistance is often a lack of clarity.

The most basic way to get someone's attention is this: Break a pattern.

The first problem of communication is getting people's attention.

Anger prepares us to fight and fear prepares us to flee.

Mental simulation is not as good as actually doing something. But it's the next best thing. And the right kind of a story is a simulation.

To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to "What questions do I want my audience to ask?

Change is hard because people wear themselves out. And that’s the second surprise about change: What looks like laziness is often exhaustion.

Success emerges from the quality of the decisions we make and the quantity of luck we receive. We can't control luck. But we can control the way we make choices.

What’s working, and how can we do more of it?

The more we reduce the amount of information in an idea, the stickier it will be.

The more hooks an idea has, the better it will cling to memory.

There are two kinds of taste in the appreciation of imaginative literature: the taste for emotions of surprise and the taste for emotions of recognition.

Someone once said that there are always flowers for those who want to find flowers. I think that's true. But I also think that there are always cakes for those who want to find cakes.

Even the most wretched individual of our present society could not exist and develop without the cumulative social efforts of countless generations.

Fewer people working means permanently lower tax revenues.

I will be always grateful to NBC.

President Bush called Arnold to congratulate him today, and after he got off the phone, Arnold said, 'I thought my English was bad.'

Traveling is my priority, because it drives the writing, so I teach around the travel, and sometimes the travel is the teaching.

O, you have torn my life all to pieces... made me be what I prayed you in pity not to make me be again!

Two evils, of almost equal weight, may befall the man of erudition; never to be listened to, and to be listened to always.