What new psychology suggests, it's the factor that is top of consciousness at the moment before you make that economic decision that will win the day.

Our best evidence of what people truly feel and believe comes less from their words than from their deeds.

We will use the actions of others to decide on proper behavior for ourselves, especially when we view those others as similar to ourselves

The obligation to receive reduces our ability to choose whom we wish to be indebted to and puts that power in the hands of others.

Presuasion is what you say immediately before you deliver your message that leverages your success tremendously.

The joy is not in experiencing a scarce commodity but in possessing it.

There's a difference between a mystery and a question. Questions demand answers, but a mystery demands something more valuable-explanation.

By concentrating our attention on the effect rather than the causes, we can avoid the laborious, nearly impossible task of trying to detect and deflect the many psychological influences on liking.

Pre-suasion is the practice of getting people sympathetic to your message before they experience it.

At the beginning of each lecture I say, 'Here's a set of events unexplainable by common sense, and I promise you'll be able to solve this mystery at the end of class.'

الكتابة مثل الشعوذة : لايكفي إخراج أرنب من القبعة ، بل يجب عمل ذلك بأناقة وطريقة ممتعة

[T]he full and complete development of a country, the welfare of the world and the cause of peace require the maximum participation of women on equal terms with men in all fi

For me, not knowing your theme until your finished is like using a scalpel to turn a kangaroo into Miss Universe – there will be a lot of deep cuts, and there’s a high chance it won’t work.

To say that a work of art is good, but incomprehensible to the majority of men, is the same as saying of some kind of food that it is very good but that most people can't eat it.

Man was appointed by God to have dominion over the beasts, and everything a man does to an animal is either a lawful exercise or a sacrilegious abuse of an authority by divine right.

If you are lying down to give birth, gravity is not helping you. You know, you stand up and, you know, a baby will basically kind of fall out of you, if you keep walking 'round.

The person of analytic or critical intellect finds something ridiculous in everything. The person of synthetic or constructive intellect, in almost nothing.

Instead of acting in court, I decided to act onstage.

You've got to love libraries. You've got to love books. You've got to love poetry. You've got to love everything about literature. Then, you can pick the one thing you love most and write about it.

In each moment the fire rages, it will burn away a hundred veils. And carry you a thousand steps toward your goal.