What questions do I want my audience to ask?

The most basic way to get someone's attention is this: Break a pattern.

The first problem of communication is getting people's attention.

Anger prepares us to fight and fear prepares us to flee.

Mental simulation is not as good as actually doing something. But it's the next best thing. And the right kind of a story is a simulation.

To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to "What questions do I want my audience to ask?

Change is hard because people wear themselves out. And that’s the second surprise about change: What looks like laziness is often exhaustion.

Success emerges from the quality of the decisions we make and the quantity of luck we receive. We can't control luck. But we can control the way we make choices.

What’s working, and how can we do more of it?

The more we reduce the amount of information in an idea, the stickier it will be.

The more hooks an idea has, the better it will cling to memory.

when you unfriend the people you need, soon you will have to befriend the people you don't need

War criminals in the U.S. and Israel are not punished: no international court has the courage to put them on trial.

I was up day and night with Lincoln for years. I couldn't have picked a better companion.

Life is self-fulfilling prophecy.

Given the religious nature and the emotional power of Leftist values, Jews and Christians on the Left often derive their values from the Left more than from their religion.

Well, just being stupid and politically incorrect doesn't work. You can be politically incorrect if you're smart.

Let's start doing new and different things that enable us all to grow as a film culture and a community in total.

Let the soul be assured that somewhere in the universe it should rejoin its friend, and it would be content and cheerful alone for a thousand years.

I don't have an assistant. I make a lot of people around me my slaves, but no assistant.

Our mail product, Hotmail, is the market leader globally.