What’s dangerous is not to evolve.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

Play the game of life, without any fear.

Life is to BIG that I'm suddenly overcome by the highs and lows of it.

I opened myself to the gentle indifference of the world.

Many people think of perfectionism as striving to be your best, but it is not about self-improvement; it's about earning approval and acceptance.

A fool and his money are soon married.

Allow your head to be quiet. Allow it to be still. Just for an hour and half. Just deal with your body & your breath.

Just because something is traditional is no reason to do it, of course.

The power under the Constitution will always be in the people.

You give up a lot to be in politics. And if you're not there to change the world I don't know what you're there for. I mean, it doesn't make any sense to me.

If you put off everything till you're sure of it, you'll never get anything done.