What's dangerous is not to evolve.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

Writing is like getting married. One should never commit oneself until one is amazed at one's luck.

Peaceful disputes are maintained when men sincerely believe that they are morally, logically correct about the issues at hand. It is when neither side is really certain that wars are instigated.

It's hard to wake up when you don't know you're sleeping.

Evil is a double-edged sword, if you use it you'll end up cutting you

I've learned a lot from Clint [Eastwood], who's an extremely economical director.

A good life happens when you stop and are grateful for the ordinary moments that so many of us just steamroll over to try to find those extraordinary moments.

I do what I do because there's nothing else I can do.

They laughed at me and then I shot them. I took their cheating, scheming bones to Miller's cave.

Human rights are not only violated by terrorism, repression or assassination, but also by unfair economic structures that creates huge inequalities.

If America was a person, and it sat down, Lancaster town would be plunged into a Darkness unbreathable.