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Beth Comstock Quotes: What's the DNA of a marketer? We call it the 4-I's: instigator, implementer, innovator, and integrator.
         

What's the DNA of a marketer? We call it the 4-I's: instigator, implementer, innovator, and integrator.


Beth Comstock
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Other quotes of Beth Comstock


Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day.

Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day.



You can't sell anything if you can't tell anything.

You can't sell anything if you can't tell anything.



Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.

Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.



You have to tell a story before you can sell a story.

You have to tell a story before you can sell a story.



Be where the world is going.

Be where the world is going.



The more passionate that someone is about something, the more you have to listen to them.

The more passionate that someone is about something, the more you have to listen to them.



Know thyself. Know the customer. Innovate.

Know thyself. Know the customer. Innovate.



Our job is to understand where the market is heading and translate that into practical action.

Our job is to understand where the market is heading and translate that into practical action.



Business model innovation is constant in this economy. You start with a vision of a platform. For a while, you think there's a line of sight, and then it's gone. There's suddenly a new angle.

Business model innovation is constant in this economy. You start with a vision of a platform. For a while, you think there's a line of sight, and then it's gone. There's suddenly a new angle.



Marketing is about innovation.

Marketing is about innovation.





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Why not touch things that we hate and turn them upside down and inside out?

Why not touch things that we hate and turn them upside down and inside out?



Working is the best way to understand and grow, as an actor, in my opinion. That's been my experience.

Working is the best way to understand and grow, as an actor, in my opinion. That's been my experience.



When little ones say they want to go home, they almost never mean it. They mean they are tired of this particular game and would like to start another.

When little ones say they want to go home, they almost never mean it. They mean they are tired of this particular game and would like to start another.



David Gilmour can do more with one note than most other guitar players can do with the whole fretboard

David Gilmour can do more with one note than most other guitar players can do with the whole fretboard



I think in most companies you're surrounded by the past. You may have a Web site or archives or a lobby that sort of shows off your work of the past. The future is not as tangible.

I think in most companies you're surrounded by the past. You may have a Web site or archives or a lobby that sort of shows off your work of the past. The future is not as tangible.



I try not to think. It interferes with being nuts" - Leo Valdez

I try not to think. It interferes with being nuts" - Leo Valdez



As a kid, this is what I wanted my life to be. Not in my wildest dreams did I ever dare to dream that it would be this.

As a kid, this is what I wanted my life to be. Not in my wildest dreams did I ever dare to dream that it would be this.



Why do I use the same actors in different movies? One of the things I really stress in casting is I need to find someone who is suitable for the role in the movie. That's always the main reason.

Why do I use the same actors in different movies? One of the things I really stress in casting is I need to find someone who is suitable for the role in the movie. That's always the main reason.



The human heart is the first home of democracy.

The human heart is the first home of democracy.




Quote Description


This page presents the quote "What's the DNA of a marketer? We call it the 4-I's: instigator, implementer, innovator, and integrator.". Author of this quote is Beth Comstock. This quote is about instigators, marketers, dna,.