What's your brand? If you can't answer that question about your own brand in two or three words, your brand's in trouble.

Don’t be in a rush to get big. Be in a rush to have a great product.

A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.

The only way to win is to learn faster than anyone else.

The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.

Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.

A brand should strive to own a word in the mind of the consumer.

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.

The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.

A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.

The Need to Read"Reading books remains one of the best ways to engage with the world, become a better person and understand life’s questions, big and small.

Inspiration for my music just comes from, you know, my life experiences.

If kids got raped at Denny's as often as they get raped at church it would be illegal to take your kids to Denny's.

Claiming for ourselves liberty of conscience, liberty to worship, we shall see to it that every other individual enjoys the same right.

Logic was to cognition as geometry was to landscape

What we are seeing is there is a lot of anger out there about the failure of the government to resolve the immigration crisis.

Before we met, I was as lost as a person could be and yet you saw something in me that somehow gave me direction again.

My advice to you concerning applause is this: enjoy it but never quite believe it

You have to make doubt and devils obey you. Don't ever treat the devil nice. Treat him mean and tell him what to do.

Some guy invented Vitamin A out of a carrot. I'll bet he can't invent a good meal out of one.