What should a brand leader advertise?Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.

Don’t be in a rush to get big. Be in a rush to have a great product.

A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.

The only way to win is to learn faster than anyone else.

The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.

Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.

A brand should strive to own a word in the mind of the consumer.

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.

The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.

A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.

To function efficiently, any group of people or employees must have faith in their leader."- Capt. Bligh(ret.)

Self-confidence and self-will are the strength for a sacred accomplishments.

The consequences of seeking popularity is not only the chronic feeling of lonliness, but a desire to hide your face from the eyes of the universe.

It may be necessary temporarily to accept a lesser evil, but one must never label a necessary evil as good.

Love does not cost a thing, but it is priceless...

I caught my wife in bed with my best friend the other day. I was crushed. They could have waited till I'd got out.

Is there any meaning in my life that the inevitable death awaiting me does not destory?

Culture and education have no bounds or limits; now man is in a phase in which he must decide for himself how far he can proceed in the culture that belongs to the whole of humanity.

I like surfers. Their imagery, it's great.

The visible sign of utter love is an undying smile.