What the people now respond - and the goal of those ads is to merely get the name of the medication into the minds of the consumers so that they will ask their doctor about it. That's the whole goal.

The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different.

It's not what you say, it's what people hear.

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.

It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do.

Politics is gut; commercials are gut.

Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart.

I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.

The way you communicate an idea is different than the way you communicate a product.

Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.

You cannot lie ever, because a lie destroys the credibility of the product, and credibility is more important than anything. Credibility's even more important than clarity.

Grown people know that they do not always know the way of things, and even if they think they know, they do not know where and how they got the proof.

The silent workers get lost in the endless darkness of the corporate world.

TO BE IS NOT AS IMPORTANT AS TO FEEL!

A novel according to my taste, does not come into the moderately good class unless it contains some person whom one can thoroughly love - and if a pretty woman, all the better.

Success has a great tendency to conceal and throw a veil over the evil deeds of men.

I think, if you were being cruel to animals, then the thought of eating them would be horrific.

Perhaps it is music that will save the world.

Today it is not nearly enough to be a saint, but we must have the saintliness demanded by the present moment, a new saintliness, itself also without precedent.

Haze all clouding up in my mind in the daze of the why it could've never been.

To rove about, musing, that is to say loitering, is, for a philosopher, a good way of spending time.