What we make testifies who we are. People can sense care and can sense carelessness.

Simplification is one of the most difficult things to do.

It's actually a rare and precious thing to discover what it is you love to do, and I encourage you to remain unapologetically consumed by it. Be faithful to your gift and very confident in its value.

It's very easy to be different, but very difficult to be better.

There's no learning without trying lots of ideas and failing lots of times.

There is beauty when something works and it works intuitively.

People's interest is in the product, not in its authorship.

Simplicity is somehow essentially describing the purpose and place of an object and product.

I think subconsciously people are remarkably discerning. I think that they can sense care.

Apple stood for something and had a reason for being that wasn't just about making money.

When something exceeds your ability to understand how it works, it sort of becomes magical.

I was so incredibly nostalgic for a life I knew I'd never, ever have again.

Our past may shape us, but it doesn't define us.

Books are Lighthouses erected in the sea of time." Prospero in Shakespeare's The Tempest

What makes life dreary is want of motive.

Excellence is a signal to God that we are going to dig our ditches but if You don't make it rain, all of this is a waste of time.

I sometimes want to make a book of every tattoo I wanted to get before I actually got a tattoo, because there were so many awful ideas and concepts.

To have created one of the most respected companies in the world. Not necessarily the biggest.

The trouble with this business is the dearth of bad pictures.

What do you want exactly? (Fang) An end to the mistreatment of small, fluffy dust bunnies. (Thorn)

I do explore the emotion every once in a while. I'd like to think you don't stop being creative once you get happy. My ultimate goal is to end up being happy. Most of the time.