What you learn is more important than what you earn.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

There is a longing for a return to a time without the need for choices, free of the regret at the inevitable loss that all choice (however wonderful) has entailed.

I never speak ill of dead people or live judges.

But don't tell me I'm not sensitive to beauty. That's my Achilles' heel, and don't you forget it. To me, everything is beautiful. Show me a pink sunset and I'm limp, by God.

Yeah, I mean I'm a water sign. I'm a Pisces.

I persuaded him to throw the dirk away; and it was as easy as persuading a child to give up some bright fresh new way of killing itself.

I am still there, at that distant place in time, I never left it, but live expanded in the past, or out of it.

Most people see the world as a threatening place, and, because they do, the world turns out, indeed, to be a threatening place.

I watched my mother waste her life on housework and swore I'd never do that. Dave does the cooking.

I have had positive experiences with cameras. When I have been asked to join experiments using cameras in the courtroom, I have participated; I have volunteered.

We cannot suffer a person by his affidavit to arraign the whole justice of the country and its administration.