What you say in advertising is more important than how you say it.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

Yes, we will marry you!” she exclaimed.

Losing my virginity was very boring.

The federal government seeks to control and regulate the Internet, but the last thing this Congress should be doing is trying to stifle public debate online.

I'm working on the intricacies of details of maneuvers that he still doesn't even know the names of.

To me, NOTHING is 'new'.

Creativity is at the root of love and meaning in this life.

Living en famille provides the strongest motives for rudeness combined with the maximum opportunity for displaying it.

Am I the kind of person I want my eternal companion to be?

anger is more productive than fear.

I think a lot of people see the flu as a common cold, but it's not: it's a serious respiratory illness that could lead to hospitalization and the young are extremely vulnerable.