Whatever claim you use to gain attention, the advertisement should tell a story reasonably complete.

Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not by arguments around a table

Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves

Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interests of the buyer are forgotten.

Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring

Platitudes and generalities roll off the human understanding like water from a duck.

Curiosity is one of the strongest human incentives

The man who wins out and survives does so only because of superior science and strategy.

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way

Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns

Immeasurably, baby. I love you immeasurably.

Most of us continue to believe that those who show utter contempt for human life by committing remorseless, premeditated murder justly forfeit the right to their own life.

The margin is very marginal.

I always loved bluegrass, but there was so much I didn't know about American country music in respect to the origins of this country. It was interesting to see the evolution of it.

When a man is proud because he can understand and explain the writings of Chrysippus, say to yourself, 'if Chrysippus had not written obscurely, this man would have had nothing to be proud of.'

Work for immortality if you will: then wait for it.

So immediately I'm trying to think: What are some of these times when we feel we're losing our hold on Christ, and what's the fear we're trying to address? I try to get into that quickly.

The more men have multiplied the forms of religion, so much the more has vital godliness declined.

No harmony. No melody. No rhythm. No bullshit.

They hit you with a knife, you find a gun