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Maurice Saatchi Quotes: When a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no distinction between brand, product, service and experience.
         

When a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no distinction between brand, product, service and experience.


Maurice Saatchi
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Other quotes of Maurice Saatchi


There is no rivalry between Google and traditional advertising.

There is no rivalry between Google and traditional advertising.



Simplicity is the outcome of technical subtlety; it is the goal, not the starting point.

Simplicity is the outcome of technical subtlety; it is the goal, not the starting point.



The essence of parenthood is to make children think that they are the most handsome, intelligent, brilliant person in the world.

The essence of parenthood is to make children think that they are the most handsome, intelligent, brilliant person in the world.



America was born out of a desire for self-determination, a longing for the human dignity that only independence can bring.

America was born out of a desire for self-determination, a longing for the human dignity that only independence can bring.



The Tories win elections when they lead on economic competence.

The Tories win elections when they lead on economic competence.



All media owners want to attract advertising revenue. Google is no different.

All media owners want to attract advertising revenue. Google is no different.



Advertising at its worst will be killed by the Internet. And rightly so.

Advertising at its worst will be killed by the Internet. And rightly so.



Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising.

Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising.



Speaking up for America has become a lonely ordeal.

Speaking up for America has become a lonely ordeal.



Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.





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The crimson leaf that blew past looked the twin of the one she'd picked up in the palace courtyard: a bloodied hand.

The crimson leaf that blew past looked the twin of the one she'd picked up in the palace courtyard: a bloodied hand.



I'm pretty good at weaseling my way into a job, even if I have no business being there.

I'm pretty good at weaseling my way into a job, even if I have no business being there.



There are few things in life that are harder to find and more important to keep than love. Well, love and a birth certificate.

There are few things in life that are harder to find and more important to keep than love. Well, love and a birth certificate.



No construction stiff working overtime takes more stress and straining than we did just to stay high.

No construction stiff working overtime takes more stress and straining than we did just to stay high.



I thought using one device would be simpler.

I thought using one device would be simpler.



Howard Dean dropped out of the race today. At least he can't claim his voice wasn't heard.

Howard Dean dropped out of the race today. At least he can't claim his voice wasn't heard.



Growing up, I found I was good at two things: Art and Math. To hear my parents say it, though, it was only, 'John is good at Math.

Growing up, I found I was good at two things: Art and Math. To hear my parents say it, though, it was only, 'John is good at Math.



Like slaves on the sugar plantations of the Antilles, ...the sugar slaves of southern Louisiana had negative birthrates for as long as slavery lasted.

Like slaves on the sugar plantations of the Antilles, ...the sugar slaves of southern Louisiana had negative birthrates for as long as slavery lasted.



If you want to be a writer, you must do two things above all others: read a lot and write a lot. There's no way around these two things that I'm aware of, no shortcut.

If you want to be a writer, you must do two things above all others: read a lot and write a lot. There's no way around these two things that I'm aware of, no shortcut.



Keep your jacket buttoned. Always. It's just really flattering—it will take pounds off you.

Keep your jacket buttoned. Always. It's just really flattering—it will take pounds off you.




Quote Description


This page presents the quote "When a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no distinction between brand, product, service and experience.". Author of this quote is Maurice Saatchi. This quote is about precise, mind, distinction, company, experience,.